Marketing Advertising

Marketing Advertising is the key to any successful business, non more so than the Driving School business

A good driving school will lose 25% of their business monthly

Driving school students should be passing their driving test at regular intervals. For every student that passess their driving test only 2% will immediately have a friend or relative that can be recommended to your business.
You should constantly have your name, or your business name, at the front of your potential customers mind.

Large corporations are continually marketing & advertising to keep their products at the front of their customers mind. Small businesses, including driving schools should do likewise.

Growing your business should be a major commitment you carry out at least 40% of your working week. How do you do that when you need that time to earn a living giving driving lessons?

You employ a professional marketing company. This will free up your time to do your driving lessons, that's why some driving instructors purchase a franchise. The franchise company carries out the marketing and lesson bookings for you.

The major downside of a franchise is that you are promoting the franchise company for free. The franchise company is growing, but you are not. Take a few minutes and think about it!!!!
The negatives of taking up a franchise are:

• High fee's
• Poor pupil allocation
• Poor post code allocation
• Unfair competition from new franchised instructors
• Your recommendations not allocated to you
• Double bookings
• Your time is wasted sorting out call centre mistakes
• You are advertising the franchise company for free
• You are not advertising yourself

As you can see your benefits are nil.
The benefits you think you may have by taking out a franchise can be easily created by yourself and you have non of the negatives.
I can show you how to build your business with less stress and complication than that of a franchise.