Advertising

Advertising is the key to any successful business, non more so than the Driving School business

A good driving school will lose 25% of their business monthly

Advertising your driving school should be a continuos process. From the time you drive your car away from your place of work, until the time you drive home after work. Your car and your standard of driving are on show to the rest of the world every time you move.
Advertising your business ongoing promotions is a continuous process.

Large corporations are continually marketing to keep their products at the front of their customers mind. Small businesses, including driving schools should do likewise.

Growing your business should be a major commitment you carry out at least 40% of your working week. How do you do that when you need that time to earn a living giving driving lessons?

You employ a professional marketing company. This will free up your time to do your driving lessons, that's why some driving instructors purchase a franchise. The franchise company carries out the marketing and lesson bookings for you.

The major downside of a franchise is that you are promoting the franchise company for free. The franchise company is growing, but you are not. Take a few minutes and think about it!!!!
The negatives of taking up a franchise are:

• High fee's
• Poor pupil allocation
• Poor post code allocation
• Unfair competition from new franchised instructors
• Your recommendations not allocated to you
• Double bookings
• Your time is wasted sorting out call centre mistakes
• You are advertising the franchise company for free
• You are not advertising yourself

As you can see your benefits are nil.
The benefits you think you may have by taking out a franchise can be easily created by yourself and you have non of the negatives.
I can show you how to build your business with less stress and complication than that of a franchise.